News
 By  Kellie Singleton Published 
4:34 pm Friday, January 27, 2012

Officials to unveil discount drug card program

In such a poor economy, many people find themselves struggling to pay for basic needs, so when it comes time to purchase something like prescription medication, there oftentimes isn’t enough money to go around.

Franklin County officials hope this won’t be the case anymore for area residents after the new Coast2Coast Rx card program is officially unveiled at a press conference on Wednesday at 11 a.m. at the Franklin County Commission Office.

The program, which is made possible through the Florida-based Financial Marketing Concepts, Inc. (FMC), is a free discount prescription drug program that can provide savings on 60,000 drugs listed on the national drug registry, with some savings being as high as 85 percent.

Ron Howard, a distribution partner for FMC, said the Coast2Coast Rx card will be available in many doctors’ offices, pharmacies and government offices throughout the county at no cost to residents. All a person has to do is pick up a card and tell a participating pharmacy your code

“This card is kind of like a coupon you would get in the paper,” Howard said. “You receive a point-of-sale discount, which means you get the savings right then when you purchase your medication.

“This program is open to anyone regardless of their age, income or their health status. If you don’t have insurance or if you are insured but have a high deductible, co-pay or the drug you need is excluded from coverage, you will pretty much receive a discount every time you use the card.”

Howard said the discount card is free to the consumer and free to the county and the county will actually generate revenue from the use of the cards through a dispensing fee that is already built in to the price of the drug.

“This is really a win-win situation for the county and the residents,” he said. “This card gives the consumer the chance to pay what their insurance would pay and eliminates all the extra cost while at the same time making money for the county.”

Howard said the Coast2Coast Rx card has received high praise from other counties in Alabama who have already started using the program.

“One of the county commissioner’s in an Alabama county that currently uses the program recently went to get a prescription filled. He had insurance but even with insurance the medicine was going to be $75.

“He remembered his discount card and that $75 medication went down to $35. That’s a big difference to a lot of people.”

Howard said he has also personally seen how important the card could be to people with no insurance at all.

“I know a lady who had been very sick and had to go to the emergency room because her sickness had gotten so bad,” he said. “She was given a prescription that was going to cost her $185. She had tears in her eyes because she knew she couldn’t purchase the medication, but her pharmacist remembered the discount card and got her medication down to $35.

“There are so many stories where this card has made such a difference for people and I really think it will make a difference for Franklin County residents as well.”

Howard said almost all major chain pharmacies accept the Coast2Coast Rx card and many of the local pharmacies accept the card as well.

“This card will also work for pet medications and will provide many dental and vision discounts as well,” he said.

Howard said the card is code-driven, which means the discount is given through the county’s code and not a code that is specific to each person or family. Because of this, the Coast2Coast Rx cards can also be printed online by visiting www.coast2coastrx.com.

The Coast2Coast Rx card website also provides information about participating pharmacies and drug pricing.

 

 

 

 

Also on Franklin County Times
The sky turned black, and he lived to tell it
Main, News, Phil Campbell, ...
By Brady Petree, Addie Broadfoot For the FCT 
April 29, 2026
PHIL CAMPBELL — By the time April 27, 2011, arrived, Rodney Smith had already grown accustomed to the warnings. For days, sirens had gone off across F...
EMA warns: Don’t rely on storm sirens
Main, News, Russellville, ...
María Camp maria.camp@franklincountytimes.com 
April 29, 2026
RUSSELLVILLE — Franklin County EMA Director Mary Glass said outdoor warning sirens should not be residents’ primary alert system during severe weather...
Ex-principal recalls lost students, teacher
Main, News, Phil Campbell, ...
SEARED IN THEIR MEMORIES
By Brady Petree For the FCT 
April 29, 2026
PHIL CAMPBELL — On the morning of April 27, 2011, Phil Campbell Elementary School (PCES) Principal Jackie Ergle was aware of the threat of severe weat...
West Elementary hosts Careers on Wheels
News, Russellville
María Camp maria.camp@franklincountytimes.com 
April 29, 2026
RUSSELLVILLE — West Elementary students climbed into concrete trucks, explored emergency vehicles, and learned about skilled trades during the school’...
Cultura Garden Club spotlights pollinators
Columnists, News, Opinion, ...
HERE AND NOW
April 29, 2026
Bees, butterflies and plenty of garden talk filled the room as Cultura Garden Club members gathered at North Highlands Church of Christ in Russellvill...
State should broaden its readiness definition
Columnists, Opinion
April 29, 2026
Families across Alabama are asking hard and necessary questions about what’s next for their high school students. What’s the right path for my child? ...
Local group seeks to help veterans
Franklin County, News, Russellville
María Camp maria.camp@franklincountytimes.com 
April 29, 2026
RUSSELLVILLE — Veterans in Franklin County who need help with groceries, transportation, meals, wellness checks and caregiver support may not always k...
Free CPR, home safety programs offered
News, Russellville
María Camp maria.camp@franklincountytimes.com 
April 29, 2026
RUSSELLVILLE — The Russellville Fire Department is offering free CPR classes, smoke detector installation and home safety inspections as part of an ex...

Leave a Reply

Your email address will not be published. Required fields are marked *