Return of DW is just a marketing gimmick

By Staff
Did you hear the news?
Ol' DW is finally getting the opportunity to drive his brother's car.
It was announced last week that Darrell Waltrip will temporarily end his retirement to drive the Aaron's Dream Machine in the Busch race at Martinsville in July.
Everyone has seen the corny commercials with Darrell pleading with Michael to drive the car. Well the end has finally come.
DW will race the car and the whole situation proves one thing to me. Michael Waltrip is more interested in selling products and marketing than he is about winning races.
Don't get me wrong. Michael is very good at what he does. He can mention more sponsors in a thirty-second interview than anyone on the circuit. If only his car was as fast as his mouth.
I don't think DW has any business racing that car. Other than a handful of truck races over the last several years, he has not raced competitively in over five years.
I understand the gimmick, and yes, it is a gimmick; making the long running gag come to reality, but there are 42 other drivers to be considered. When a marketing plan for Aarons enters into the actual event, I think it goes too far. I bet the other drivers competing in that race will take it more seriously than the Waltrip brothers obviously have.
I wonder how Michael's sponsors will react when he starts having to make the races on speed and not rely on owners' points that he earned in a squirrelly way.
By moving over to Bill Davis Racing this year, Waltrip didn't have DEI to prop him up any longer.
So to ensure his entry into the first five races, he formed a bogus partnership with Doug Bawel, the listed owner of the old no. 77 Kodak team. Because the no. 77 is inactive this year and because that team finished the 2005 season in the top 35, Waltrip formed a partnership with Bawel to use those points in the first five races of 2006.
After the first five races, Waltrip is on his own and must either be in the top 35 in points or race his way into the field on speed.
After Las Vegas, Waltrip sits in 31st position and since the next two races are not in Daytona or Talladega, I don't see him bettering that position. But does it really matter? He can sell auto parts, deliver a gazillion pizzas, fill up hotel rooms, and rent big screen televisions. It really doesn't matter where he finishes on the track. Heck, he is already trying to sell Toyotas while driving a Dodge.
Jeff Findley is Publisher at the Roanoke-Chowan News Herald in North Carolina. His editorial columns on NASCAR appear periodically in the Franklin County Times.