For those who want to start the new year off in a bold way, Mon Dye Boat Landing in Phil Campbell is the place to be on New Year’s Day.

For the fourth year in a row, the annual Phil Campbell Polar Plunge will take place on Wednesday, Jan. 1, 2014, at 1 p.m. at Mon Dye Boat Landing in Phil Campbell.

The event is sponsored by Citizens for Phil Campbell, which is a 501(c)3 non-profit organization created after the tornado disaster on Aril 27, 2011, to help with many aspects of the recovery process.

During the event, participants will enter the water, despite cold temperatures, to raise money for a good cause.

In year’s past, proceeds have benefitted the Phil Campbell memorial park, but event organizer Brue Forman said the proceeds from this year’s event will go toward scholarships for graduating seniors from Phil Campbell High School.

“Our organization participates in many projects that benefit the community but we wanted the funds from this fundraiser to provide scholarships for our seniors so that they will have an incentive to go on to college and expand their education,” Forman said.

“Investing in the future of your young people is something we really believe in.”

Forman said the Polar Plunge has become a staple event each New Year’s Day and something people really look forward to.

“We have a lot of people from the town who come out for the event, but we also have people from the Shoals and other areas who join in too,” Forman said.

“We always have a lot of fun, and we hope the event just continues to grow.”

The cost to participate in the plunge will be the cost of the commemorative T-shirts: $15 for adult sizes S-XL, $18 for 2XL, and $19 for 3XL.

Participants can register for the plunge the day of the event. Anyone with questions can contact Bruce Forman at 256-668-4617.