Et cetara

By Staff
Mailing Address:
P.O. Box 1088, Russellville, AL 35653
Physical Address:
14131 Highway 43, Russellville, AL 35653
256.332.1881
Fax 256.332.1883
Circulation Information
The Franklin County Times is published on Sunday, Wednesday, and Friday.
The Franklin County Times and Times Plus reaches 12,400 homes each Wednesday, 4,200 each Friday, and 4,200 each Sunday.
The Franklin County Times has been Franklin County's source for news since 1879.
Terms of Payment
The Franklin County Times advertising statements are due and payable on or before the 10th of the month following publication.
Copy Regulations
We request that all ads be Macintosh formatted and sent on one of the following: 3 1/2 floppy disk, Zip 100, CD Rom, or email.
All advertising subject to approval of the publisher.
Every effort will be made to meet reasonable position requests, but no position guarantees will be made.
In the event of errors, liability will be limited to supplying a correction letter and re-run for the actual space occupied by the error in the next paper.
* All rates are subject to change with 30 days notice.
National Rate – Paid Paper —
Wednesday, Friday, or Sunday $10.66
Open Rate $11.39
Includes Times Plus
This rate is for one time or infrequent advertisers.
Weekly Display Rate —
Daily Display Rate $10.81
Weekly Display Rate $21.40
Value Rate $68.86
Classified Plus $5.00
Pre-Printed Insert Rates —
Distribute your inserts at a fraction of the mailing cost with guaranteed delivery on the day you choose!
Single Sheet $50 per 1,000
4 Tab Page $49 per 1,000
8 Tab Page $52 per 1,000
12 Tab Page $55 per 1,000
Shipping address for inserts:
Franklin County Times
14131 Hwy. 43.
Russellville, AL 35653
Color Rates —
Color in newspaper advertising averages 42% more dollars in the cash register than the same ad in black and white. Use color and increase the pulling power of your advertising.
Black and one color $50/page
Each Additional color $50/page
Process color $150/page
National Color Rate $65/page
Internet Advertising —
Full Banner 468×60 pixels………………..$99 per month
Full Bar 392×72 pixels……………………..$99 per month
Vertical Banner 120×240 pixels…………$99 per month
One Half Banner 234×60 pixels………..$59 per month
Square Button 125×125 pixels…………..$89 per month
Button 1 120×90 pixels…………………….$79 per month
Button 2 120×60 pixels…………………….$49 per month
Micro Button 88×31 pixels……………….$29 per month
Special Sections —
January Bridal Section
February Progress Edition
March Garden &Home Improvement
April Say No To Drugs
May Graduation Section
June Medical Directory
July For Your Information
August Watermelon Festival &Football
September —– High School Band Section
October Fall Car Care
November —— Holiday Cookbook
December —— Christmas Greetings
* All rates are subject to change with 30 days notice.
Rate —
Classified Display —
This is any ad that runs six or less
consecutive publications.
First Run $10.75
Second Run $7.09
Third Run $3.68
Display Consistency —
This is any ad that runs seven or more
consecutive publications.
First Run $8.12
Second Run $5.52
Third Run $3.42
* All rates are subject to change with 30 days notice.
Legal Advertising 30¢ per word
Publication Day Deadline
Wednesday Monday at 12:00 p.m.
Friday Wednesday at 2:00 p.m.
Sunday Thursday at 2:00 p.m.
Measurements
A page is 21 1/2 inches deep.
There are 129 inches per page.
Minimum ad size is one column by one inch.
Ads over 19 inches will be billed at a full page depth.
Retail Columns
Standard Advertising Unit (SAU) sizes are used with six – 1.83" columns and 1/8" space between columns.
One Column 1.833"
Two Column 3.792"
Three Column 5.75"
Four Column 7.708"
Five Column 9.67"
Six Column 11.63"
Classified Columns
Standard Classified Advertising Unit sizes are used with ten – 1 1/5" columns and 1/10" space between columns.
One Column 1.05"
Two Column 2.225"
Three Column 3.40"
Four Column 4.575"
Five Column 5.75"
Six Column 6.925"
Seven Column 8.10"
Eight Column 9.275"
Nine Column 10.45"
Ten Column 11.63"
For more information contact Stanley Allison, Publisher at 256.332.1881.