Labor Day travel expected to increase
AAA is projecting the number of Americans traveling this Labor Day holiday weekend will increase 9.9 percent from 2009, with approximately 34.4 million travelers taking a trip at least 50 miles away from home.
Last year, 31.3 million Americans traveled during the Labor Day holiday. The 2010 Labor Day holiday travel period is defined as Thursday, September 2 to Monday, September 6.
“While media reports on the state of the U.S. economy are mixed, many Americans are still interested in taking one more trip as the summer travel season comes to a close,” said Clay Ingram, spokesperson for AAA Alabama.
“It is encouraging to see more Americans planning to travel to visit family, friends and exciting vacation destinations. AAA travel agents are continuing to report strong increases in the number of travelers making advanced reservations. Hotel, car and vacation package reservations for the Labor Day weekend are up more than 10 percent compared to last year.”
The increase in travel for Labor Day appears to be the result of economic improvement over the past year. While job growth has been disappointing, gross domestic product, household net worth and consumer confidence have increased, while consumer debt has decreased. The U.S. travel industry began to gain traction in the fourth quarter of 2009 and that momentum has continued this year.
In addition to economic data, the date of the Labor Day holiday is another variable considered in the forecast. The earlier the holiday falls in September, the more travel tends to occur. Although the growth in Labor Day travel is predicted to be strong at 9.9 percent, had the holiday fallen earlier in the month the forecasted number of travelers would likely be even higher.
AAA’s projections are based on economic forecasting and research by IHS Global Insight. The Boston-based economic research and consulting firm teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades.
Trips by automobile are expected to increase in popularity with 91 percent of travelers, or 31.4 million people, reaching their destination by driving. This is an increase of 10.3 percent from last Labor Day when 28.5 million travelers went by motor vehicle.
Based on a survey of traveler intentions, the average distance traveled by Americans this Labor Day holiday weekend is expected to be 635 miles, slightly less than one year ago. Median spending is expected to be $697 this Labor Day, nearly $50 more than last year when median spending was estimated at $650.
