Logan returns to Franklin Homes

RUSSELLVILLE — Hamilton native Joel Logan, who grew up in the manufactured housing industry, has returned to Franklin Homes as president May 26, bringing more than 30 years of experience to the position.

Logan’s father worked in the manufactured housing industry for 50 years. He previously served as president of Franklin Homes from 2016 to 2022.

“What brought me back was the people, the current ownership and my love of the business,” he said. “I missed it.”

Logan also discussed his priorities as president.

“Our number one priority is people, along with clear communication throughout our organization and continuing to uphold the Franklin quality and name,” he said.

After attending Mississippi State University, where he studied business and played football as a place kicker, Logan began his career in 1992 at age 22, working in sales for his father at North River Homes in Hamilton.

He said he had not initially expected to follow his father into the industry.

“That’s not what I thought I would do, but after I got out of college, it didn’t take me long to figure out that it was something I really wanted to do,” Logan said.

During his career, he started Pinnacle Homes and Deer Valley Home Builders, which he later sold.

After joining Franklin Homes as president in 2016. Logan said the company experienced significant growth, which he considers one of his proudest career accomplishments.

After leaving Franklin Homes in 2022, he worked in operational support at Tiffin Motor Homes in Red Bay, supporting company president Lee Tiffin.

Franklin Homes, which has operated in Russellville since 1968, employs about 250 people, Logan said, and sells homes across a 16-state area in the Southeast.

He said the company builds customizable factory- built homes ranging from 1,800 to 3,000 square feet.

Logan said he continues to find satisfaction in the work.

“I enjoy the challenges and working with people, getting the team together and pushing them toward a common goal,” he said.

Logan is married and has two children and five grandchildren. He enjoys hunting and spending time with his family.

His son works in sales for Franklin Homes.

“It’s exciting,” Logan said. “My son works here, so it’s an opportunity to work with my son, like I did with my dad.”

The two do not have much day-to-day contact through their jobs, but Logan said working at the same company makes it easier for them to have lunch together.

Asked what lessons he learned from his father that he has tried to pass along to his son, Logan emphasized three principles.