CB&S Bank announces promotion of Woodard
RUSSELLVILLE – CB&S Bank will have a new chief credit officer this spring as longtime executive Jeff Daniel prepares to retire at the end of the first quarter.
Tim Woodard, previously senior vice president and senior lender, is slated to step into the role when Daniel departs.
The chief credit officer oversees the bank’s credit policy, loan portfolio and overall credit risk, a function Daniel described as central to both the bank’s stability and its relationship with local communities.
“The credit function is extremely important for safety and soundness, but it also ensures the bank is meeting the credit needs of the communities it serves,” Daniel said.
Woodard said the job represents a shift from his previous focus on business development toward managing risk and maintaining consistent credit standards across the bank’s footprint.
“This role focuses primarily on managing risk with a focus on credit quality, credit policy and our loan portfolio, whereas my previous responsibilities emphasized business development,” Woodard said.
His immediate priority, he said, will be building out a formal credit department to match the bank’s size and growth.
“The first priority is designing and building a credit department for a $5 billion bank,” Woodard said.
Daniel said Woodard was chosen in part because of his long experience across different markets and his familiarity with the bank’s culture.
“Tim’s had a banking career approaching 40 years,” Daniel said. “He’s worked in different markets, with larger and smaller clients, and has a thorough knowledge of banking.”
Woodard said the role will require regular travel and in-person engagementS rather than remote oversight.
“We interact almost daily by email and video, but technology doesn’t replace personal interaction,” he said.
He also framed his approach as relationship- based rather than checklist-driven.
“It means having relationships with our customers, getting to know them and understanding their businesses, as opposed to just looking at the numbers,” Woodard said.
Woodard said growing up in a small farming community shaped how he thinks about smaller and rural markets.
Daniel said Woodard has already been spending time in Russellville and will continue to do so as needed.
