Webb Oil to change branding

By Staff
Jonathan Willis
A trademark company of Franklin County will have its own branding label within the next month.
Webb Oil Company will be unveiling its own marketing logo within the next four to six weeks after years of carrying the Texaco and Parade gas emblems.
The new "W" logo will be part of the 62 year-old company's new marketing efforts. Webb Oil has been under the Parade oil trademark for about seven years, said company vice-president James Webb.
Parade's decision to let local dealers brand their own companies provided the opportunity for Webb Oil to implement its own marketing strategy.
"This will be a change but we are still going strong," Webb said. "We hope this will make us even stronger."
Webb emphasized that the quality of gas at all six locations will remain the same. The company owns three stations and has three more that are dealers for them.
One component of the new campaign is the loyalty card, which builds points on every purchase at one of the stores and can used for purchases later.
Webb said the company is also strengthening its efforts to provide fuel, oil and lubricants to area businesses, loggers, farmers and poultry houses.
The new campaign, Webb said, will allow the company to move into the future with a renewed effort in providing quality products and service to the county.
"I want to thank Jimmy Lane, Regina Jones, Curtis Nix, Paul Wilson and Jimmy McKinney for their hard work and dedication to Webb Oil Company," Webb said.
"We are looking forward to working with the people of Franklin County for many more years."